![]() ![]() In this series, we are taking aim at every other athleisure brand and comparing our bestselling products to theirs. We want to offer the highest quality athleisure activewear at a fair price. We stand for old-school values, corporate responsibility, and a new brand of business. Snob pricing is our internal term.Īt Rugged Black, we ain’t about that. Unfortunately, it allows Lululemon, Public Rec, and other athleisure brands to charge $100 for a pair of joggers that it costs a fraction to make. It allows Nike to charge hundreds of dollars for shoes that cost a tenth of that to make all-in with overhead costs. Brand premium allows Apple to charge double for their phones than comparable Android brands. We talk a lot about brand premium internally at Rugged Black. Not noticing that men and women consumers are fundamentally different buyers. ![]() In a mad dash to create the next “Lululemon for Men,” every athleisure brand went to the same playbook. The only thing I couldn’t get over was the price. I finally took the plunge and spent $100 on a pair of sweatpants.Īs soon as I tried them on, I was hooked. ![]() Like many of you, I was bombarded with daily Facebook ads to try their gear. They changed the game with the All Day Everyday Pants. Public Rec makes some of the best pants/joggers in the market. If you want to try a pair of our bestselling pants, use promo code BLOGPR20 for 20% off. Learn more about how we test style and beauty products.Can you tell which one is Public Rec's ADED Pants from Rugged Black's Everyday Flex Athleisure Pants? ![]() Say hello to Amir at or on Instagram Learn more about how our team of experts tests and reviews products at Insider here. Amir graduated from William Paterson University in 2015 with a degree in journalism and public relations. Before joining the Insider Reviews team in 2017, worked as a freelance writer for Complex Sneakers and Sole Collector where he contributed to daily sneaker news and release dates, feature-length articles, and interviews with artists, designers, and athletes. During his time at Insider, Amir previously handled deals of the day coverage, and worked as a generalist writing hundreds of reviews ranging from phone cases and headphones to bed sheets and blenders, and has also covered major shopping holidays including Amazon Prime Day, Black Friday, and Cyber Monday. Since the beginning of the coronavirus pandemic, Amir has led Insider Reviews' face masks coverage with thoughtful recommendations based on CDC guidelines, expert opinions, and his own testing. Amir's coverage also includes eyewear, watches, and grooming products like electric razors and men's skincare. He's used his expertise in footwear and the footwear industry to review all kinds of shoes from sportswear giants, well-known casual brands, and startups. He's covered everything including the industry's shift to producing more sustainable clothing, the most comfortable loungewear, all of the best places to shop for affordable business casual attire, and more. As a collector of sneakers and fashion, Amir is passionate about all things related to style. Amir Ismael is an editor for Insider Reviews, Insider's e-commerce branch of the service journalism team. ![]()
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