![]() ![]() HBO Max wants to drive time spent and engagement on its own platform, not third-party platforms.” Given WarnerMedia’s current strategy to deliver HBO Max as an app experience (a la Disney Plus and Netflix), the analysts wrote, “subscribers will ultimately gravitate away from platforms even when watching legacy HBO content. Wall Street research firm LightShed Partners discussed the dynamics of the OTT partnerships in a blog post last week. However, to access the extra HBO Max content (including Max Originals) they will need to use the HBO Max app, by signing in using their Hulu login credentials. Note, for example, that Hulu customers who subscribe to HBO Max will still be able to view all HBO programming within the Hulu app as they have done before. That would mean current HBO customers who get the service through the Roku Channel or Prime Video Channels will be forced to move to the HBO Max app to get the expanded bucket of content - and thus leave the Roku and Amazon integrated video environments. OTT households in early 2019, Parks Associates estimated - are objecting to WarnerMedia’s push to have current HBO customers switch to HBO Max apps. It looks like we may not be in the Amazon Fire app store when all of this is said and done.”īeyond rev-share terms for HBO Max, holdouts like Roku and Amazon - which together had 69% market share of U.S. Under existing agreements, HBO Now has been available on Fire TV platforms for nearly five years (and HBO subscriptions are available as an option through Amazon Prime Video Channels).Īt an investment conference on May 13, AT&T incoming CEO John Stankey said, “I’m pleased to say we’re going to be in virtually all app stores” with HBO Max at launch - with “maybe one exception. ![]() WarnerMedia’s HBO Max talks with Amazon, meanwhile, could be at an impasse. inked a last-minute deal to keep Fox’s channels on the OTT platform in time for Super Bowl LIV. Note that Roku has engaged in hardball tactics in the recent past: This February, Roku and Fox Corp. While we don’t typically comment on specific deal terms or negotiations, the fact is that in this instance while we believe that HBO Max would benefit greatly from distribution on Roku at launch, we do not currently have an agreement in place.”Ī WarnerMedia spokesperson told Variety there was “nothing new to report” vis-a-vis a deal for HBO Max on Roku. with over 40 million active accounts that rely upon Roku to access their favorite programs and to discover new content, we are focused on entering into win-win distribution agreements with all new OTT services as part of their launch strategies. To download the free app, search "ABC 7 Chicago" on your home streaming devices.In a statement, the Roku rep said, “As the No. The new ABC 7 Chicago streaming app gives you free access to Eyewitness News and your favorite ABC 7 Chicago content, along with breaking news, live events and original programming anytime! Building on our commitment to serve our communities, our apps for Roku, Fire TV, Apple TV, and Android TV will elevate the local news experience with the ability to watch live newscasts, breaking news coverage, weather updates and Localish's popular storytelling content, seamlessly in a streaming environment. and the world.Īvailable on the iTunes App Store Get it on Google Play Get the top local headlines for the Chicago area, as well as news from around the U.S. Stay on top of the latest breaking news, weather and traffic with the ABC 7 Chicago app. ![]()
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